Social media marketing and content marketing go hand-in-hand. Many of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, for your content to get read and shared, you need to ensure that you are approaching it correctly and have the right idea […]
How to Write Engaging Social Media Posts Read More »
When you talk about getting new customers to your website or business, you will often focus on bringing in ‘leads.’ A lead is any potential customer who meets the proper criteria and can be considered the kind of person you will be marketing to. But not all leads are made equal, and some leads are
Understanding the Lifecycle of a Lead Read More »
When done well, content marketing can be a game-changer for any business. It can transform a marketing department from one that talks “at” their consumers, to one that speaks with them. A clear content marketing strategy can help businesses increase the leads going into the top of their sales funnels while also shortening the sales
Developing a Content Marketing Strategy for Your Business Read More »
When it comes to your personal branding, consistency is critical. Consistency breeds engagement and trust, two of the most valuable elements of a brand. In essence, your personal branding needs to have consistent content, consistent quality, and a consistent message. In terms of content, you should have a consistent strategy. Consistency is better than quantity.
Why Your Personal Branding Needs To Be Consistent To Be Valuable Read More »
Remarketing is a term used in internet marketing that essentially means marketing to people who have already had some kind of interaction with your brand, and who have already shown an interest in a product or service you provide. We often think of increasing our brand awareness and visibility when we think of marketing. This
Using Remarketing to Target Qualified Leads – The Good and the Bad Read More »
Building a massive list of warm or qualified leads is a fantastic and very worthwhile pursuit for any business. If you can do this effectively, then you can build a massive list of people who have shown an interest in your business and who are presumably likely to buy from you. But this is only
Quick Tips to Convert Leads Read More »
Most companies today are participating in some form of content marketing. Studies show that companies that can produce most leads through online channels will grow quicker and are more profitable than companies that rely more heavily on traditional marketing campaigns to generate leads. Here are some content marketing methods to incorporate into your overall marketing
Bring Your Brand to the Next Level with These Content Marketing Methods Read More »
You need to properly define three essential things to ensure that your personal brand has a good foundation. Focusing on these elements will give your brand the best starting point, and make the rest of the process easier. Your message, audience, and connection points all need to be clearly defined and sorted out. If you
3 Easy Ways To Start Your Personal Brand Read More »
When we’re trying to build a big following on social media, we will often ask our website visitors and customers to follow us and imply that they’re doing us a favor. “If you liked this video, then please consider liking us on Facebook – it really helps!” This is a good strategy, and it can
How to Make People Excited to Follow You On Social Media Read More »
One of the most important things you can do to build leads online is to create a mailing list. This allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into ‘warm leads’. These are now people who have demonstrated their
How to Build a Mailing List With Incentives Read More »